Permission-based e-mail is an effective tool for any organization that needs to contact and inform or market-to a large constituency. Some of the many purposes it can be used for include:
> Product Offerings
> Special Promotions
> Surveys
> Notifications
> Newsletters

The use of permission-based e-mail is rapidly replacing the use of the postal mail medium and telephone because of five main reasons:
1) E-mail is faster than postal mail campaigns that often take weeks to get printed and mailed out. E-mail can be sent out over the internet delivering a promotion, survey, newletter or any custom message immediately. In the case of a survey or any type of correspondence that requests a response back from a recipient, those responses can also be processed immediately and automatically. Postal mail surveys may take several weeks or even months to complete.
2) E-mail is significantly less expensive than postal mail campaigns since it requires no printing or paper costs. The cost of sending e-mail is also substantially less than postage costs.
3) E-mail is more effective than postal mail campaigns since most of the time recipients have already voluntarily given their permission to receive offers about products, services, announcments, etc. and are therefore more receptive to what's being sent to them. Recipients feel more in control since any legitimate e-mail campaign allows the recipient to opt-out or cancel further e-mails from being sent. In addition, if the recipient follows links within the e-mail it can lead directly to a web page where they can sign-up for services or purchase goods immediately.
4) E-mail is more engaging than postal mail campaigns since it can deliver interactive information. E-mail can contain links to web sites on the internet, or link to a downloadable document or even show video clips or other kinds of multimedia. E-mail allows for a two-way exchange.
5) E-mail is a better tool than postal mail campaigns since it is possible to keep track of the response of the recipients using click-through tracking technology. Reports and statistics on the campaign are tabulated immediately. Based on these results subsequent e-mails can be tailored or personalized.

Essentially the only two items needed to send out a persmission-based e-mail is a list of opt-in e-mail addresses and the content of the e-mail itself. The list can be made up of existing clientele or alternatively lists can also be rented or purchased. The content can be any message sent as plain text, HTML (web standard), Rich Media (multimedia such as video, dynamic graphics and sound) or any combination of the three.

Once the lists are set-up and content defined and formatted, the e-mail can be sent out immediately. CourierE-mail can do all of the required Data Processing to prepare and maintain the lists as well as help with the development and formatting of the message itself.